Walmart Get on the Shelf Contest, is anyone aware of it?

So all of the competitors in the Walmart Get on the Shelf Contest are now entered. The unofficial number (according to: http://www.tryingtogetontheshelf.blogspot.com/) is 3,449. So how does anybody get noticed in the contest with all these entries? We don't know the answer. Do you? I suppose there are some large players with a lot of money buying traffic to their entry videos, but will this really work? The real question is: will the good products rise to the top and be recognized for their merit? Social media, blah, blah, blah. Sometimes it works, sometimes it don't. http://www.facebook.com/drillbrush