Monday, February 27, 2012

Walmart Get on the Shelf Contest, is anyone aware of it?

So all of the competitors in the Walmart Get on the Shelf Contest are now entered. The unofficial number (according to: http://www.tryingtogetontheshelf.blogspot.com/) is 3,449. So how does anybody get noticed in the contest with all these entries? We don't know the answer. Do you? I suppose there are some large players with a lot of money buying traffic to their entry videos, but will this really work? The real question is: will the good products rise to the top and be recognized for their merit? Social media, blah, blah, blah. Sometimes it works, sometimes it don't. http://www.facebook.com/drillbrush

Monday, February 20, 2012

Walmart Top 10 Entries in the Get on the Shelf Contest, are they in yet?

Walmart Top 10 Entries in the Get on the Shelf Contest, are they in yet? You may have one of the top 10 entries waiting to be uploaded. As the deadline approaches you'd better hurry. It seems like many people have waited until the last minute to enter the contest. Some may have just heard about the contest and are scrambling to get their enty in. Others might be polishing up their videos. Whatever the case, the public will be voting soon to pick the top 10 entries. If you are lucky enough to make the cut to the top ten, it will be a huge boost for recognition of your product. Our thoughts are that, with most contests of this size, any entries making the top ten have made a great accomplishment. So anybody dragging their heels needs to beat Wednesday's deadline. Or do you want to be the person that could have been the winner, it's up to you.

Thursday, February 16, 2012

Will Walmart pitch their Get on the Shelf Contest inside their physical locations?

So will we be seeing posters and signs inside our local Walmart promoting their Get on the Shelf contest? Does Walmart labs see the value of getting their existing customers involved along with their digital audience? The next few weeks will tell just how serious and in tune they are to all aspects of the true "crowd sourcing". If they don't promote in the brick and mortar locations then they will have done only half their job.

Wednesday, February 15, 2012

Opinions Begin to Emerge on the Walmart Get on the Shelf Contest: Good or Bad?

As the Walmart Get on the Shelf Contest ramps up, opinions are beginning to form. Of course there are the usual scripted Walmart PR pieces, but some other marketing observers are looking deeper into the motives behind the contest. Is this promotion genuine, or is it mostly cheap hype? This interesting article by Elaine Watson: http://www.foodnavigator-usa.com/Market/Walmart-Get-On-The-Shelf-competition-Gimmick-or-marketing-genius examines Walmart's contest and gathers comments from other marketing experts. No matter what you may think of the contest you should still take advantage of some free publicity for your product. updated 2/16/12

Tuesday, February 14, 2012

Walmart Get on the Shelf Contest Road to the Top Ten

Did you ever have an idea for a product that you thought would make you a millionaire? If you are like most of us you have had a great idea. In reality, few people pursue their idea. Some just put it off, some may not have the time or money, some may not know where to begin, and a very small group just go ahead and try it. Out of that group, another very small percentage make it a reality and out of that group an even smaller few partially succeed. For these select individuals even fewer end up making money with their product. At this point most realize that they are just at the beginning of another climb.

The Walmart Get on the Shelf Contest offers opportunity for people, with a product idea, at any of the development stages mentioned above (from early concept to fully realized products). The contest is open to anyone with a product, and all you have to do is upload a video to YouTube. The entries will be featured on the contest website. The public will be crowd sourced for their opinions on the products by voting and sharing product info on social media sites like Facebook, Twitter, and Google+. As the the voting progresses a Top Ten will emerge.