As the Walmart Get on the Shelf Contest ramps up, opinions are beginning to form. Of course there are the usual scripted Walmart PR pieces, but some other marketing observers are looking deeper into the motives behind the contest. Is this promotion genuine, or is it mostly cheap hype? This interesting article by Elaine Watson:
http://www.foodnavigator-usa.com/Market/Walmart-Get-On-The-Shelf-competition-Gimmick-or-marketing-genius examines Walmart's contest and gathers comments from other marketing experts. No matter what you may think of the contest you should still take advantage of some free publicity for your product. updated 2/16/12
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